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All Journal Jurnal Komunikasi MAKNA: Jurnal Kajian Komunikasi, Bahasa dan Budaya Interaksi : Jurnal Ilmu Komunikasi MediaTor: Jurnal Komunikasi Ilmu Dakwah: Academic Journal for Homiletic Studies Jurnal ASPIKOM Jurnal Serambi Engineering Coverage: Journal of Strategic Communication Enrichment : Journal of Management ASPIRATION Journal Community Service Seminar and Community Engagement (COSECANT) ELIGIBLE : Journal of Social Sciences
DINDIN DIMYATI
Telkom University
Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : MediaTor: Jurnal Komunikasi

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Strategic Communications and Corporate Branding: a Study of Jebsen & Jessen Indonesia Group Heny Wahyu Tamara Dwi Lestari; Dindin Dimyati; Mohammad Shihab
MediaTor (Jurnal Komunikasi) Vol 10, No 1 (2017): (Accredited Sinta 3)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v10i1.2609

Abstract

Corporate communications hold a vital function to maintain the company’s positive image and reputation in front of stakeholders. A corporate communications practitioner must be able to handle a variety of communication processes in an organization, including to determine the right strategy to reach its communications goal. The purpose of this research is to analyze the corporate communications strategy of Jebsen & Jessen Indonesia Group to create its corporate branding and reflect it with public relations strategic planning process. The researcher gathered the primary data from in-depth interview with key informant and combine it with secondary data from other relevant data. Afterwards, it was verified by triangulation to strengthen the credibility of data and continue with analysis process. This research concluded that Jebsen & Jessen Indonesia Group has implemented its corporate branding strategy accordingly to public relations strategic planning process. Some of the targets have been achieved in one year period, however there have been suggestions to improve the future corporate branding strategy formation.
Co-Authors Aditya Kumar Shukla Aqila Sheila Zhafira Ardhariksa Zukhruf Kurniullah Christian Aditya Perdana Christian Aditya Perdana Dudi Rustandi Gusti Ayu Jayanti Oka Utami Haris Herdiansyah Haris Herdiansyah Haris Herdiansyah, Haris Heny Wahyu Tamara Dwi Lestari Hidayat, Endik Johan Krisnanto Runtuk Juvenia Juvenia Kurniawati, Laurencia Steffanie Mega Wijaya Melinda Stefani Yaputri Mohammad Shihab Nadiffa Habiba Makarim Pheseline Felim Riyanto Adji Ronny Juwono Roro Retno Wulan Rudy Erwi Kartiwa Rustono - Wijaya, Boy Sandy Surya Winda Prastika Johan Yunita Ismail, Yunita